Repositioning an EdTech software solutions leader.
Working with strategic colleagues at Kelton Global, we were engaged to create a full rebranding program for Renaissance Learning, one of the leading educational software solution providers trusted by teachers, school leaders and students for k12 assessment, reading and practice.
We worked to identify key strategic elements of the brand, their history, offerings, promise and long reputation in the educational software space. With the introduction of several new products on the horizon, we created a new product grouping and hierarchy solution, a new identity with exhaustive brand guidelines and a wealth of internal materials for training and on-boarding with the new brand.
Our simple and bold visual design system makes for an easy to navigate website with deep dives into product categories for parents, educators and administrator audiences.
Facility and signage applications large format wall graphics, easy to change out and affordable to produce.