I’m the Executive Creative Director at Blue World Voyages, helping shape a new cruise brand that brings together wellness, active travel, and five-star casual hospitality.

My work connects brand strategy, product development, design, and storytelling, from creating the big idea to shaping the smallest details of how something looks, feels, speaks, and comes to life. The ambition is to create an experience unlike anything else at sea.

I bring a mix of rigorously strategic process and hands-on craft, with deep experience in brand development, identity, advertising, environments, and physical and digital experiences. I’m at my best turning complex ideas into a clear vision, bringing talented people together, and carrying that vision through to something people don’t just see, but want to be part of.

An insatiable curiosity about travel, art, design, food, and technology keeps me looking for new ideas and unexpected possibilities.

For now the client work is archived. The books are closed. It’s only smooth sailing and clear seas.

– Rick Atwood