Westfield Valley FairAdvertising & Print, Branding & Identity, Digital, Strategy
Westfield Group – Westfield Valley Fair
One of the many shopping centers I have worked on with Westfield is Westfield Valley Fair, one of the companies flagship properties. For several years I have worked with the development team of marketers, brand strategists, architects and designers creating the overall redevelopment program. To generate industry buzz within the leasing community, I created several targeted materials, among them this app highlighting the trade area, the customer, and the potential of this new significant expansion within the Westfield portfolio. I have a long history working with Westfield, and this center is just one of nearly a dozen I have helped transform across the country.