Westfield Culver CityAdvertising & Print, Branding & Identity, Environments, Strategy
Westfield Group – Westfield Culver City
Westfield, the largest retail property group in the world, engaged me to help with strategic positioning and the overall redevelopment of the iconic Fox Hills Mall in Los Angeles. Working alongside client teams of developers and architects, our solution completely transformed a once sleepy dated mall into one of the premier retail destinations in Los Angeles. My creative development work included overall positioning and look and feel for all redevelopment graphics including entitlement documents, community awareness materials, center specific design elements such as construction barricades and pole banners, through to a comprehensive suite of leasing materials including brochures, a leasing sizzle video and website.