The Walt Disney CompanyAdvertising & Print, Strategy
The Walt Disney Company
Disney asked me to help them launch into the weddings business, estimated to be a $160b industry. My solution was to create a unique Disney brand, with all the promise of a Disney experience (quality, best-of-class, service), but without the cliché ‘mouse’ and theme park connotations. My solution was presented to the directors of the company in the form of a large format magazine, vs. the standard Powerpoint type presentation, so executives could quickly ‘get’ the details of the entire business. Working to leverage both top supplier partners, and the myriad of Disney media properties, we crafted an overall look and feel that was engaging and compelling, cross selling nearly all the various Disney owned brands and companies and leading the couple from pre-engagement to honeymoon and beyond.