SGI Silicon GraphicsAdvertising & Print, Branding & Identity, Environments, Strategy
SGI Silicon Graphics
SGI is a developer of high performance computer solutions for finance, government, manufacturing, research and scientific exploration. SGI has a long history in servers, storage and software, with several models among the fastest in the world. A fresh brand positioning was created, “The Source of Innovation and Discovery”, an simple homage to the power of these supercomputers, and the discoveries they have made possible.
I was also tasked with a significant visual update to the identity system, encompassing the logo, color, custom font, typographic and grid layout systems for all company materials. My work included design architecture of all product data sheets, sales brochures, stationery systems, white papers, electronic communications and presentations, as well as trade show and mobile events.