Quantum DLTtapeAdvertising & Print, Branding & Identity, Digital
Quantum DLTtape was the leading mid-size tape backup family of products during the 1990’s through 2000’s. Our work consisted of an extensive multi-year advertising and direct marketing campaign directed at corporate IT administrators. Under the overarching concept “When Failure Is Not An Option” we created a myriad of materials: traditional trade print ads, banner ads, web micro sites, partner and co-op marketing packages, html email, traditional direct mail in a multitude of formats. Our direct mail program broke through the clutter with oversized posters, yellow plastic mailers, drink coasters, shrink wrapped t-shits and dozens of other items.
This campaign was so successful, it was awarded the Adweek Icon Award for Excellence in Technology Marketing.