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Ghirardelli Square San Francisco

Branding & Identity, Environments

Ghirardelli Square San Francisco

Ghirardelli Square San Francisco

A landmark public square, listed on the National Register of Historic Places, Ghirardelli Square began life in 1982 as the Pioneer Woolen Mills and D. Ghirardelli Company. Now a major tourist destination of shops, this collection of 8 distinct historic buildings, is visited by millions annually. The property was in desperate need of a cohesive way finding and branding system. As an example (confusing nearly everyone who visited) floor 2 in the Mustard building was – 3 feet down the hall – floor 3 in the Chocolate building. Adding to my task, as a historic property, I had significant restrictions on both the overall look of my design solutions, and the manner in which they attached to the buildings — cutting or drilling into any existing brick for example was prohibited. The final solution clearly brands each distinct building within the complex, as well as provides over 200 way finding signs throughout.

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