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Fleetwood RV Vacation Club Identity and Design Guidelines

  • Client: Fleetwood RV / IDEO
  • Date Completed: Spring 2006

Logo and brand guidelines for new RV Timeshare business from RV manufacturer Fleetwood.

Logo Design

Initial Logo Design Explorations

Strategic Pathways

On-Lot Sales Structure

Mobile “Gearbox” Sales Unit

Print Advertising Framework

Identity Design Guidelines