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Evolution Los Angeles

Advertising & Print, Branding & Identity, Digital

Evolution Los Angeles

Evolution Los Angeles

Evolution is a Los Angeles based entertainment production and marketing firm. Evolution creates innovative commercials, theatrical marketing campaigns, viral videos and corporate entertainment marketing. With a diverse client base including studios, corporations and celebrities, Evolution wanted a simple, content focused design system. My approach was to create a simple word-mark, and a dramatic black-on-green color system for use in all materials. Large dramatic images of the entertainment properties serve to anchor all content. To further reinforce the brand, we wrote all materials in a direct, conversation manner, unusual for such large-scale programs as Evolution creates.

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