Dominican University of CaliforniaAdvertising & Print, Branding & Identity, Environments, Motion
Dominican University of California
Dominican University of California is a private liberal arts college located in Marin California, just across the Golden Gate Bridge from San Francisco. Realizing they needed to compete more aggressively in the private college market, I was tasked with creating the overall design system for the university, encompassing all printed and electronic materials for students, recruits, faculty, athletics and alumni. When Dominican was chosen to host the final California Governs Debate of 2010, Dominican and NBC asked me to help brand this significant event. With Tom Brokaw moderating and national coverage, the visibility brought to the University meant we had to create an overall design system, advertising, venue graphics, stage sets and recruiting video portraying Dominican importance as a center of higher education in California and beyond.