Beringer Blass Wine EstatesAdvertising & Print, Packaging
Beringer Blass Wine Estates / Fosters
My work for Beringer (and many of its sister Fosters/Blass brands) has encompassed everything from strategy to packaging to advertising and collateral. Multi-year consumer and trade print advertising campaigns for Beringer Winery in Napa Valley, as well as several other brands including Chateau Souverain and Castello di Gabbiano, have significantly raised the perception of their respective brands. I have also created numerous trade sales tools including sell sheets, targeted wine-buyer specific promotions, field sales tools for for the trade both the U.S. and Australian markets as well as a myriad of product packaging explorations across several brands. Living in Napa Valley for several years, I have more than a bit experience in the category and have done extensive design work for several top wineries including similar work for both Sterling Vineyards and Palmaz Vineyards.