Is Design Thinking Dead? HELL NO!

Is Design Thinking Dead? Hell No. Not By A Long Shot.

Bruce Nussbaum may have delivered his eulogy, but design thinking–in its best forms–still has a lot to offer.

Recently, Bruce Nussbaum rang the bell on design thinking and told us he is moving on. I was surprised at this. Nussbaum is one reason why design thinking exists in the first place. Following his lead, people staked their careers on design thinking. Corporations like Procter & Gamble have invested, hired, and re-organized to accommodate it. Yale created a course, Stanford a program, and the University of Toronto reshaped its B-school curriculum. IDEO and Jump nailed their colors to the mast.Why the recantation? He says he’s got grounds. First, design thinking “has given the design profession and society at large all the benefits it has to offer.” Second, the corporation attempted to mechanize design thinking, diminishing it in the process.

Is Nussbaum right? Has design thinking delivered all the benefits it has to offer? Should we move on?

Read the whole article here at FastCompany.com