6 Secrets To Branding, Ripped From “Raiders Of The Lost Ark”
WHAT DO “RAIDERS OF THE LOST ARK” AND IKEA HAVE IN COMMON? THEY BOTH CREATE OVERTURES–OPENING SEQUENCES THAT COMMUNICATE WHAT COMES NEXT. By now, most of us get the message–we need to consider the entire…
A quick visual update to start the New Year right! Thankfully this thinking is (very very very slowly) becoming reality. Top Business schools like Yale have even introduced design courses into MBA programs, which in…
Very funny look at an all too common theme in the designer/client relationship, and the oft-idea that a ‘new logo’ will fix or relaunch the company, when in fact, its usually the least of ones…
Is Design Thinking Dead? Hell No. Not By A Long Shot. Bruce Nussbaum may have delivered his eulogy, but design thinking–in its best forms–still has a lot to offer. Recently, Bruce Nussbaum rang the bell on…
How to be a bad client? Well, in our business, its easy! Just read through this insanely amazing little gem of a website. It’s got all you will ever need to know. My current favorite:…
Great commentary from business guru Seth Godin: Big used to matter. Big meant economies of scale. (You never hear about “economies of tiny” do you?) People, usually guys, often ex-Marines, wanted to be CEO of…
From the blog of photographer Chase Jarvis, a short but interesting article on the making of an image. It’s rarely this simple in real life, but it goes to show you how much digital technology…
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