WHAT DO “RAIDERS OF THE LOST ARK” AND IKEA HAVE IN COMMON? THEY BOTH CREATE OVERTURES–OPENING SEQUENCES THAT COMMUNICATE WHAT COMES NEXT.
By now, most of us get the message–we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers. But in this frenetic, multitasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey?
Read the whole article here: